How can I create a brand that lives in the not so distant future and utilizes theoretical technology? I wanted to brand an everyday item in a way I had not seen before.
If “Space Is The Place” by Sun Ra and “Water Get No Enemy” by Fela Kuti had a baby in the year 2030. It would be this project. Not based on the styles of music, but what the song titles speak to conceptually. I was able to create a brand that feels like it belongs in the future.